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Don’t Hate Me Because I write Voice Over Copy: Testimonials vs VO in Video Marketing

“I don’t like VO,” says ArcMedia Creative Director Rodrigo De Medeiros. “You may quote me on that.” Hmmm. Interesting perspective. As a writer who makes part of her living writing scripted voice-over, this statement makes me bite my nails and check how much cash I have in my emergency jar. It also makes me ask, through a nervous smile, for …

How Strategy Saved Us from Insanity: The Technical Intricacy of Microsoft Life’s Black History Month 2018 Concept

Perfect is not a word Rodrigo De Medeiros uses lightly, but when asked about ArcMedia’s recent collaboration with Microsoft Life, the word fit. Microsoft Life’s Integrated Marketing Manager Conner Kutsunai came to ArcMedia with a very intricate and highly conceptualized photo/video profile of nine black employees–varying in age, seniority within the company, and areas of expertise–who were willing to speak …

5 Simple Reasons to Hire a Professional Writer

There are a number of sayings about writing that involve, well, blood. ‘Writing is easy. Just open a vein and bleed.’ ‘Writing is easy. Just bang your forehead against the keyboard until it bleeds.’ All the way back to the 1880’s, Nietzsche advised that one must ‘write with blood.’ You could do all that, or you could hire a professional …

5 Great Reasons to Use Video in your Marketing Plan

So, if you ask a video guy why video is so important for a marketing plan, you’ll get the short answer: Because video is awesome. A little more focused prodding turns up some pretty solid evidence that video truly is, in addition to being awesome, a terrific way to increase your online business. Here are five great reasons: CONVERSION There …